Skip to main content

Sports Development & Research Center, IPSD presents
Physical/Online Workshops on
SPORTS MARKETING
Sunday 26 December 2021 at 10 am

Topics:
SPORTS INDUSTRY & ITS ENVIRONMENT:
Sports Business Industry
Internal Environment: Management, Mission, Resources, Systems, Processes, Structure
External Environment: Customers, Competitions, Suppliers, Workforce, Shareholders, Society, Technology, Economy, Governments
External Environment and Interactive Management

MARKETING:
Nature of Sport Marketing
Operational Sport Marketing
Sports Marketing Mix “4 Ps and tactics”
Resource Mobilization:
League/Event Management,
Licensing, Partnership Building

COMMUNICATIONS:
The basic concept of communication (Branding, digital, electronic and print communication),
Difference between Sports Marketing and Sports PR,
Corporate Reputation Quotient (Reputation Drivers for strategic planning),
Communication with stakeholders, Press release, Public Relations, Report Writing
Future of Sports PR

https://youtu.be/Z1XFa7ovq1c

Registration Fee
Rs500/-

Registration form:
shorturl.at/erJY5

For more info:
www.ipsd.pk
+92 336 8885333
info@ipsd.pk
Flat No. 4, Kashif Plaza,
G-8 Markaz, Islamabad.

Leave a Reply