Sports Development & Research Center, IPSD presents
Physical/Online Workshops on
SPORTS MARKETING
Sunday 26 December 2021 at 10 am
Topics:
SPORTS INDUSTRY & ITS ENVIRONMENT:
Sports Business Industry
Internal Environment: Management, Mission, Resources, Systems, Processes, Structure
External Environment: Customers, Competitions, Suppliers, Workforce, Shareholders, Society, Technology, Economy, Governments
External Environment and Interactive Management
MARKETING:
Nature of Sport Marketing
Operational Sport Marketing
Sports Marketing Mix “4 Ps and tactics”
Resource Mobilization:
League/Event Management,
Licensing, Partnership Building
COMMUNICATIONS:
The basic concept of communication (Branding, digital, electronic and print communication),
Difference between Sports Marketing and Sports PR,
Corporate Reputation Quotient (Reputation Drivers for strategic planning),
Communication with stakeholders, Press release, Public Relations, Report Writing
Future of Sports PR
https://youtu.be/Z1XFa7ovq1c
Registration Fee
Rs500/-
Registration form:
shorturl.at/erJY5
For more info:
www.ipsd.pk
+92 336 8885333
info@ipsd.pk
Flat No. 4, Kashif Plaza,
G-8 Markaz, Islamabad.
